The implicit-association test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects (concepts) in memory.
The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGhee, Joyce Sherry, and Jordan Schwartz. The IAT is now widely used in social psychology research and is used to some extent in clinical, cognitive, and developmental psychology research. Although some controversy still exists regarding the IAT and what it measures, much research into its validity and psychometric properties has been conducted since its introduction into the literature.
Below is a demonstration of the Implicit Association Test (IAT) created by Cognilab:
- Click HERE to download the template for the IAT
- Click HERE for a step-by-step guide to re-create the IAT
- Follow these instructions to import templates to your Cognilab account
- For more templates, tutorials and guides, visit our Resource Centre