Surveys and questionnaires are research instruments consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Questionnaires are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Thus, for some demographic groups conducting a survey by questionnaire may not be concrete.
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Below is a demonstration of a sample demographic survey created by Cognilab:
- Click HERE to download the template for the Blind Spot demonstration
- Follow these instructions to import templates to your Cognilab account
- For more templates, tutorials and guides, visit our Resource Centre